{"id":78,"date":"2024-06-20T14:09:32","date_gmt":"2024-06-20T14:09:32","guid":{"rendered":"https:\/\/monblard.com\/Studio\/?page_id=78"},"modified":"2024-10-04T10:16:07","modified_gmt":"2024-10-04T10:16:07","slug":"google-ppc-reklama-datova-analyza-socialne-siete","status":"publish","type":"page","link":"https:\/\/monblard.com\/studio\/google-ppc-reklama-datova-analyza-socialne-siete\/","title":{"rendered":"Google, PPC reklama, D\u00e1tov\u00e1 anal\u00fdza + Soci\u00e1lne siete"},"content":{"rendered":"\n<div id=\"wp-block-themeisle-blocks-advanced-columns-98e81a39\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-f3a26ef2\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h3 class=\"wp-block-heading o-typing-fast\"><o-anim-typing>Nem\u00ed\u0148ajte peniaze zbyto\u010dne. Reklamu treba zacieli\u0165 s chirurgickou presnos\u0165ou!<\/o-anim-typing><\/h3>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>Iste sa zhodneme, \u017ee je lep\u0161ie, ak z\u00e1kazn\u00edk vyh\u013ead\u00e1 V\u00e1s, nie Vy jeho. Ak z\u00e1kazn\u00edk potrebuje Va\u0161u slu\u017ebu alebo t\u00fa\u017ei po Va\u0161om produkte, vyh\u013ead\u00e1 si ho a n\u00e1sledne V\u00e1s oslov\u00ed. A pr\u00e1ve na tomto biznis modeli postavil Google (ale aj soci\u00e1lne siete) svoj multi-miliardov\u00fd biznis. (Pr\u00edjem Google za rok 2024: 278 mili\u00e1rd dol\u00e1rov.)<br><br><strong>Sme certifikovan\u00ed priamo spolo\u010dnos\u0165ou Google:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1089\" height=\"842\" src=\"https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Google_ads_obsahova_siet_pokrocily_certifikat-gdpr.jpg\" alt=\"\" class=\"wp-image-793\" srcset=\"https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Google_ads_obsahova_siet_pokrocily_certifikat-gdpr.jpg 1089w, https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Google_ads_obsahova_siet_pokrocily_certifikat-gdpr-300x232.jpg 300w, https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Google_ads_obsahova_siet_pokrocily_certifikat-gdpr-1024x792.jpg 1024w, https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Google_ads_obsahova_siet_pokrocily_certifikat-gdpr-768x594.jpg 768w\" sizes=\"auto, (max-width: 1089px) 100vw, 1089px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading o-typing-fast\">Google to nie je z\u010faleka len vyh\u013ead\u00e1va\u010d.<\/h3>\n\n\n\n<p>Spolo\u010dnos\u0165 Google vlastn\u00ed cel\u00fa \u0161k\u00e1lu analytick\u00fdch n\u00e1strojov a reklamn\u00fd priestor aj tam, kde by ste to ne\u010dakali. Google m\u00e1 zmluvy s desiatkami tis\u00edc cudz\u00edch webstr\u00e1nok, kde zobrazuje personalizovan\u00fa reklamu a bannery len t\u00fdm \u013eu\u010fom, ktor\u00ed o dan\u00fd produkt maj\u00fa z\u00e1ujem. Pr\u00eddete na web svojho ob\u013e\u00faben\u00e9ho magaz\u00ednu a vpravo uvid\u00edte banner na nie\u010do, \u010do V\u00e1s zauj\u00edma \u2013 s ve\u013ekou pravdepodobnos\u0165ou je to banner z licen\u010dnej siete Google AdSense. Okrem toho Google vlastn\u00ed napr\u00edklad YouTube, Gmail (kde vie posla\u0165 newsletter aj t\u00fdm \u013eu\u010fom, ktor\u00fdch nepozn\u00e1te a nem\u00e1te v datab\u00e1ze), r\u00f4zne aplik\u00e1cie a pod.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"240\" src=\"https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Banner-sluzby.jpg\" alt=\"\" class=\"wp-image-755\" srcset=\"https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Banner-sluzby.jpg 795w, https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Banner-sluzby-300x91.jpg 300w, https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Banner-sluzby-768x232.jpg 768w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading o-typing-faster\">N\u00e1\u0161 t\u00edm a A.I. n\u00e1stroje zacielia reklamu presne na Va\u0161u potenci\u00e1lnu klientelu v\u010faka komplexn\u00fdm d\u00e1tam a psychologick\u00fdm profilom u\u017e\u00edvate\u013eov.<\/h4>\n\n\n\n<p>Google, ale napr\u00edklad aj Facebook (ktor\u00ed vlastnia WhatsApp, Instagram at\u010f.), s\u00fa s\u00edce zadarmo, ale v\u00fdmenou za tony cenn\u00fdch inform\u00e1ci\u00ed o V\u00e1s a Va\u0161om psychologickom profile. Google poskytuje mnoho slu\u017eieb zadarmo, ako Gmail, Google Maps, YouTube, Android OS v mobiln\u00fdch telef\u00f3noch, vyh\u013ead\u00e1va\u010d Chrome at\u010f., v\u010faka \u010domu dok\u00e1\u017ee zbiera\u0165 enormn\u00e9 mno\u017estvo d\u00e1t o u\u017e\u00edvate\u013eoch. Navy\u0161e, ak nav\u0161t\u00edvite webstr\u00e1nky, tie obsahuj\u00fa tzv. cookies, ktor\u00e9 vedia, ak\u00fa str\u00e1nku ste nav\u0161t\u00edvili a ako ste sa na nej spr\u00e1vali.<\/p>\n\n\n\n<p>Ur\u010dite sa V\u00e1m stalo, \u017ee ste niekedy st\u00e1li oproti v\u00fdkladu obchodu ur\u010ditej zna\u010dky spolu s telef\u00f3nom, ktor\u00fd mal zapnut\u00fd internet a GPS lokaliz\u00e1ciu. Pr\u00e1ve ste nie\u010do p\u00edsali v chate na soci\u00e1lnej sieti, a n\u00e1sledne sa V\u00e1m dan\u00e1 vec zobrazovala \u010fal\u0161ie t\u00fd\u017edne na banneroch r\u00f4znych webstr\u00e1nok, soci\u00e1lnych siet\u00ed alebo vo vide\u00e1ch na YouTube.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><o-anim-typing>Nastavi\u0165 kvalitn\u00e9 a efekt\u00edvne kampane je veda aj umenie.<\/o-anim-typing><\/h2>\n\n\n\n<p>N\u00e1\u0161 t\u00edm vlastn\u00ed viacero d\u00f4le\u017eit\u00fdch certifik\u00e1tov priamo od spolo\u010dnosti Google, ktor\u00fdm predch\u00e1dzaj\u00fa hodiny n\u00e1ro\u010dn\u00fdch \u0161kolen\u00ed, tr\u00e9ningov a testov. Spr\u00e1vne nastavi\u0165 tieto komplexn\u00e9 syst\u00e9my, vyhodnocova\u0165 d\u00e1ta a n\u00e1sledne doladi\u0165 algoritmy je umenie a remeslo, ktor\u00e9 vy\u017eaduje roky sk\u00fasenost\u00ed. Okrem ofici\u00e1lnych \u0161kolen\u00ed a sk\u00fa\u0161ok Google Ads sme absolvovali aj viacero \u0161kolen\u00ed od v\u00fdznamn\u00fdch zahrani\u010dn\u00fdch odborn\u00edkov s dlhoro\u010dnou praxou.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Certifikat.jpg\" alt=\"\" class=\"wp-image-761\" srcset=\"https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Certifikat.jpg 400w, https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Certifikat-300x300.jpg 300w, https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Certifikat-150x150.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<p>V podnikan\u00ed nie je d\u00f4le\u017eit\u00e9 ani tak \u201e\u010do\u201c, ale \u201eako\u201c. \u0160of\u00e9rova\u0165 dok\u00e1\u017ee mo\u017eno polovica popul\u00e1cie, ale vyhra\u0165 preteky Formuly 1 dok\u00e1\u017eu len profesion\u00e1li, ktor\u00ed sa venuj\u00fa tomuto \u0161portu tis\u00edcky hod\u00edn. Syst\u00e9my Google obsahuj\u00fa stovky parametrov a nastaven\u00ed, ktor\u00e9 v\u00fdrazne ovplyv\u0148uj\u00fa v\u00fdkonnos\u0165 kampan\u00ed, a ich komplexn\u00e9 nastavenie vy\u017eaduje dlhoro\u010dn\u00e9 know-how nielen z oblasti marketingu, ale aj z programovania (pre spr\u00e1vne nastavenie konverzn\u00fdch syst\u00e9mov), \u0161tatistiky a d\u00e1tovej analytiky pre spr\u00e1vne vyhodnotenie a fine-tuning kampan\u00ed. Preto by ich mali spravova\u0165 profesion\u00e1li.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h5 id=\"wp-block-themeisle-blocks-advanced-heading-bcb78c07\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-bcb78c07 o-typing-faster\"><o-anim-typing>V\u010faka sofistikovanej d\u00e1tovej analytike, AI a machine learningu Va\u0161u zna\u010dku objavia \u013eudia, ktor\u00ed h\u013eadaj\u00fa pr\u00e1ve V\u00e1s alebo t\u00fa\u017eia po produktoch\/slu\u017eb\u00e1ch, ktor\u00e9 pon\u00fakate&#8230;<\/o-anim-typing><\/h5>\n\n\n\n<p>In\u017einieri syst\u00e9mov Google desiatky rokov zdokona\u013euj\u00fa k\u00f3dy vr\u00e1tane machine learningu, AI, psychologick\u00fdch anal\u00fdz u\u017e\u00edvate\u013eov a pod. Na to, aby tieto firmy mohli zar\u00e1ba\u0165 miliardy dol\u00e1rov (obrat Google za rok 2024 bol 278 mili\u00e1rd dol\u00e1rov!), potrebuj\u00fa ma\u0165 ka\u017ed\u00fd rok spokojn\u00fdch z\u00e1kazn\u00edkov a algoritmy vyladen\u00e9 k dokonalosti. T\u00fdmto algoritmom a nastaveniam v\u0161ak treba rozumie\u0165 do h\u013abky a vy\u0165a\u017ei\u0165 z ich mo\u017enost\u00ed maximum. S ich technol\u00f3giou a na\u0161imi vedomos\u0165ami spolu zacielime presne na ter\u010d.<br><br>Vyzn\u00e1me sa, samozrejme, aj v reklam\u00e1ch na soci\u00e1lnych sie\u0165ach Facebook, YouTube, Instagram a pod., a tak vieme namie\u0161a\u0165 poriadne v\u00fdbu\u0161n\u00fd kokteil.<\/p>\n\n\n<style type=\"text\/css\" scoped>.rbs_gallery_6a149e484ff56Spinner{\r\n\t\t\t\tmargin: 50px auto;\r\n\t\t\t\twidth: 50px;\r\n\t\t\t\theight: 40px;\r\n\t\t\t\ttext-align: center;\r\n\t\t\t\tfont-size: 10px;\r\n\t\t\t}\r\n\t\t\t.rbs_gallery_6a149e484ff56Spinner > div{\r\n\t\t\t  background-color: #333;\r\n\t\t\t  height: 100%;\r\n\t\t\t  width: 6px;\r\n\t\t\t  display: inline-block;\r\n\t\t\t  -webkit-animation: rbs_gallery_6a149e484ff56-stretchdelay 1.2s infinite ease-in-out;\r\n\t\t\t  animation: rbs_gallery_6a149e484ff56-stretchdelay 1.2s infinite ease-in-out;\r\n\t\t\t}\r\n\t\t\t.rbs_gallery_6a149e484ff56Spinner .rbs_gallery_6a149e484ff56Rect2 {\r\n\t\t\t  -webkit-animation-delay: -1.1s;\r\n\t\t\t  animation-delay: -1.1s;\r\n\t\t\t}\r\n\t\t\t.rbs_gallery_6a149e484ff56Spinner .rbs_gallery_6a149e484ff56Rect3 {\r\n\t\t\t  -webkit-animation-delay: -1.0s;\r\n\t\t\t  animation-delay: -1.0s;\r\n\t\t\t}\r\n\t\t\t.rbs_gallery_6a149e484ff56Spinner .rbs_gallery_6a149e484ff56Rect4 {\r\n\t\t\t  -webkit-animation-delay: -0.9s;\r\n\t\t\t  animation-delay: -0.9s;\r\n\t\t\t}\r\n\t\t\t.rbs_gallery_6a149e484ff56Spinner .rbs_gallery_6a149e484ff56Rect5 {\r\n\t\t\t  -webkit-animation-delay: -0.8s;\r\n\t\t\t  animation-delay: -0.8s;\r\n\t\t\t}\r\n\t\t\t@-webkit-keyframes rbs_gallery_6a149e484ff56-stretchdelay {\r\n\t\t\t  0%, 40%, 100% { -webkit-transform: scaleY(0.4) }  \r\n\t\t\t  20% { -webkit-transform: scaleY(1.0) }\r\n\t\t\t}\r\n\t\t\t@keyframes rbs_gallery_6a149e484ff56-stretchdelay {\r\n\t\t\t  0%, 40%, 100% { \r\n\t\t\t    transform: scaleY(0.4);\r\n\t\t\t    -webkit-transform: scaleY(0.4);\r\n\t\t\t  }  20% { \r\n\t\t\t    transform: scaleY(1.0);\r\n\t\t\t    -webkit-transform: scaleY(1.0);\r\n\t\t\t  }\r\n\t\t\t}\r\n\t\t<\/style><div class=\"robo-gallery-wrap robo-gallery-wrap-id763 robo-gallery-grid\"  oncontextmenu=\"return false\"  onselectstart=\"return false\"  ondragstart=\"return false\" ><div id=\"rbs_gallery_6a149e484ff56-block-loader\" class=\"rbs_gallery_6a149e484ff56Spinner\"><div class=\"rbs_gallery_6a149e484ff56Rect1\"><\/div> <div class=\"rbs_gallery_6a149e484ff56Rect2\"><\/div> <div class=\"rbs_gallery_6a149e484ff56Rect3\"><\/div> <div class=\"rbs_gallery_6a149e484ff56Rect4\"><\/div> <div class=\"rbs_gallery_6a149e484ff56Rect5\"><\/div><\/div><div id=\"robo_gallery_main_block_rbs_gallery_6a149e484ff56\" class=\"robogallery-gallery-763\" style=\"width:100%;  display: none;\"><div id=\"rbs_gallery_6a149e484ff56\" data-options=\"rbs_gallery_6a149e484ff56\" style=\"width:100%;\" class=\"robo_gallery  \"><div class=\"rbs-img  category763 \" ><div class=\"rbs-img-image   rbs-lightbox \" ><div class=\"rbs-img-thumbs\"  data-thumbnail=\"https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Eden-Google-Reklama-Piestany-reklamna-agentura-300x196.jpg\"  title=\"Eden Google Reklama Piestany reklamna agentura\"  data-width=\"300\"  data-height=\"196\" ><\/div><div class=\"rbs-img-data-popup\"  data-popup=\"https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Eden-Google-Reklama-Piestany-reklamna-agentura.jpg\"  title=\"Eden Google Reklama Piestany reklamna agentura\" ><\/div><div class=\"thumbnail-overlay\"><div class=\"rbsTitle \">Eden Google Reklama Piestany reklamna agentura<\/div><div class=\"rbsIcons\"><i class=\"fa fa-search-plus rbsZoomIcon \" ><\/i><\/div><\/div><\/div><\/div><div class=\"rbs-img  category763 \" ><div class=\"rbs-img-image   rbs-lightbox \" ><div class=\"rbs-img-thumbs\"  data-thumbnail=\"https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Google-reklama-datova-analytika-agentura-Piestany-300x196.jpg\"  title=\"Google reklama datova analytika agentura Piestany\"  data-width=\"300\"  data-height=\"196\" ><\/div><div class=\"rbs-img-data-popup\"  data-popup=\"https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Google-reklama-datova-analytika-agentura-Piestany.jpg\"  title=\"Google reklama datova analytika agentura Piestany\" ><\/div><div class=\"thumbnail-overlay\"><div class=\"rbsTitle \">Google reklama datova analytika agentura Piestany<\/div><div class=\"rbsIcons\"><i class=\"fa fa-search-plus rbsZoomIcon \" ><\/i><\/div><\/div><\/div><\/div><div class=\"rbs-img  category763 \" ><div class=\"rbs-img-image   rbs-lightbox \" ><div class=\"rbs-img-thumbs\"  data-thumbnail=\"https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Nahlad_Google_reklamy_vo_vyhladavani_BeachBar-300x183.jpg\"  title=\"Nahlad_Google_reklamy_vo_vyhladavani_BeachBar\"  data-width=\"300\"  data-height=\"183\" ><\/div><div class=\"rbs-img-data-popup\"  data-popup=\"https:\/\/monblard.com\/studio\/wp-content\/uploads\/2024\/10\/Nahlad_Google_reklamy_vo_vyhladavani_BeachBar.jpg\"  title=\"Nahlad_Google_reklamy_vo_vyhladavani_BeachBar\" ><\/div><div class=\"thumbnail-overlay\"><div class=\"rbsTitle \">Nahlad_Google_reklamy_vo_vyhladavani_BeachBar<\/div><div class=\"rbsIcons\"><i class=\"fa fa-search-plus rbsZoomIcon \" ><\/i><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script>var rbs_gallery_6a149e484ff56 = {\"version\":\"3.2.19\",\"id\":763,\"class\":\"id763\",\"roboGalleryDelay\":1000,\"mainContainer\":\"#robo_gallery_main_block_rbs_gallery_6a149e484ff56\",\"loadingContainer\":\"#rbs_gallery_6a149e484ff56-block-loader\",\"loadingContainerObj\":\"rbs_gallery_6a149e484ff56-block-loader\",\"columnWidth\":\"auto\",\"columns\":3,\"resolutions\":[{\"columnWidth\":\"auto\",\"columns\":3,\"maxWidth\":960},{\"columnWidth\":\"auto\",\"columns\":2,\"maxWidth\":650},{\"columnWidth\":\"auto\",\"columns\":1,\"maxWidth\":450}],\"protectionEnable\":true,\"lightboxOptions\":{\"gallery\":{\"enabled\":true,\"tCounter\":\"%curr% of %total%\"}},\"overlayEffect\":\"direction-aware-fade\",\"boxesToLoadStart\":12,\"boxesToLoad\":8,\"waitUntilThumbLoads\":1,\"LoadingWord\":\"Loading...\",\"loadMoreWord\":\"Load More\",\"noMoreEntriesWord\":\"No More Entries\",\"horizontalSpaceBetweenBoxes\":15,\"verticalSpaceBetweenBoxes\":15,\"lazyLoad\":1,\"wrapContainer\":\"#robo-gallery-wrap-rbs_gallery_6a149e484ff56\"};<\/script>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iste sa zhodneme, \u017ee je lep\u0161ie, ak z\u00e1kazn\u00edk vyh\u013ead\u00e1 V\u00e1s, nie Vy jeho. Ak z\u00e1kazn\u00edk potrebuje Va\u0161u slu\u017ebu alebo t\u00fa\u017ei po Va\u0161om produkte, vyh\u013ead\u00e1 si ho a n\u00e1sledne V\u00e1s oslov\u00ed. A pr\u00e1ve na tomto biznis modeli postavil Google (ale aj soci\u00e1lne siete) svoj multi-miliardov\u00fd biznis. (Pr\u00edjem Google za rok 2024: 278 mili\u00e1rd dol\u00e1rov.) Sme certifikovan\u00ed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-78","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google, PPC reklama, D\u00e1tov\u00e1 anal\u00fdza + Soci\u00e1lne siete *<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monblard.com\/studio\/google-ppc-reklama-datova-analyza-socialne-siete\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google, PPC reklama, D\u00e1tov\u00e1 anal\u00fdza + Soci\u00e1lne siete *\" \/>\n<meta property=\"og:description\" content=\"Iste sa zhodneme, \u017ee je lep\u0161ie, ak z\u00e1kazn\u00edk vyh\u013ead\u00e1 V\u00e1s, nie Vy jeho. Ak z\u00e1kazn\u00edk potrebuje Va\u0161u slu\u017ebu alebo t\u00fa\u017ei po Va\u0161om produkte, vyh\u013ead\u00e1 si ho a n\u00e1sledne V\u00e1s oslov\u00ed. A pr\u00e1ve na tomto biznis modeli postavil Google (ale aj soci\u00e1lne siete) svoj multi-miliardov\u00fd biznis. (Pr\u00edjem Google za rok 2024: 278 mili\u00e1rd dol\u00e1rov.) 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